I run your Ads AND fix the tracking that proves it works.
Ad agencies blame your tracking. Tracking freelancers don't scale campaigns. I manage your Google & Meta Ads and engineer the server-side tracking that feeds clean buyer data back to the algorithms.
Where Browser-Only Tracking Loses Your Sales
When tracking runs only in the shopper's browser, four everyday barriers hide real buyers from your ad accounts.
Apple users opting out of app tracking drop click IDs before checkout finishes.
Safari deletes browser cookies in 1 to 7 days, making returning buyers look like direct traffic.
Desktop ad blockers stop standard Google and Meta scripts from loading at all.
PayPal, Stripe, and Shop Pay redirects break the link between the ad click and payment.
Symptoms of Broken Attribution
Tick any symptom happening in your business right now to see how it affects your ad spend.
Three Core Services Under One Roof
Every technical setup and campaign structure is built to increase net profit, not vanity clicks.
Paid Advertising (Google & Meta)
Account consolidation, creative testing, and value-based bidding powered by verified conversion data.
GA4 Implementation
Custom eCommerce events, cross-domain checkout fixes, and unsampled BigQuery reporting.
Server-Side Tracking & Meta CAPI
First-party sGTM via Stape and Cloudflare with exact event deduplication and Consent Mode v2.
Test the Server-Side Tracking Pipeline Live
Click an event below to push a real payload into the live `dataLayer` inspector and compare Browser-Only vs. Server-Side delivery.
The Track. Target. Scale.™ System
Scaling ad spend before fixing your conversion pipeline wastes budget—so we execute in three strict steps.
1. Track
Capture every real purchase and qualified lead via first-party Server-Side GTM and Meta CAPI.
2. Target
Train Google Smart Bidding and Meta Advantage+ on verified revenue rather than noisy clicks.
3. Scale
Expand winning creative angles and campaign budgets with clear, trustworthy ROAS reporting.
Why One Hybrid Specialist Beats Split Vendors
Hiring separate tracking freelancers and media buyers creates finger-pointing when performance dips.
| Capability | Nezamul Dewan (Ads + Tracking) | Tracking-Only Freelancer | Traditional Ad Agency | DIY / Plugins |
|---|---|---|---|---|
| Server-Side Tracking + Paid Ads Together | Yes — unified under one roof | Tracking only; no ad management | Basic pixel; outsources technical GTM | Templates break on custom checkouts |
| Who Works on Your Account | Direct founder access | Solo ticket-closer | Handed off to junior account managers | Self-serve support docs |
| Event Deduplication & QA | Custom `event_id` verification | Varies by contractor | Rarely audits server payloads | Frequent double-counting |
| Bidding on Qualified Revenue | Value-based bidding & CRM sync | Does not manage bidding | Optimizes for in-platform vanity ROAS | No offline pipeline link |
Nezamul Dewan (Ads + Tracking)
- Ads + Tracking: Unified under one roof
- Access: Direct founder collaboration
- QA: Custom `event_id` deduplication
- Bidding: Value-based & CRM revenue sync
Tracking-Only Freelancer
Installs tags but does not manage Google or Meta bidding, creative testing, or budget scaling.
Traditional Ad Agency
Junior account managers relying on basic browser pixels and inflated platform metrics.
DIY Plugins & AI Tools
Shallow integrations that often double-count purchases or drop cross-domain checkouts.
Case Study Blueprints
See how fixing conversion signals pairs with campaign restructuring across eCommerce and lead generation.
DTC eCommerce: Fixing Checkout Signal Loss & Scaling Shopping
Problem: External payment redirects and Safari cookie caps hid profitable orders from Meta and Google PMax.
High-Ticket Lead Gen: Offline CRM Conversion Sync
Problem: Campaigns optimized for cheap form fills instead of qualified sales calls closed in the CRM.
Five-Step Implementation Timeline
A structured rollout from initial tracking diagnosis to campaign scaling.
Audit
Inspect GTM, GA4, Meta CAPI, and wasted ad spend.
Setup
Deploy custom `dataLayer`, Stape sGTM, and Cloudflare routing.
Validate
Verify deduplication and payload accuracy in preview tools.
Launch
Restructure Google and Meta campaigns around verified signals.
Scale
Test new creative angles and scale profitable budgets.
What You Get in Your Free 48-Hour Audit
I personally inspect your live store or funnel and send a written report plus a screen-share Loom video within 48 hours.
Nezamul Dewan
Performance Marketer & Web Analytics Specialist
Direct Specialist Access—Never Handed Off to Juniors
When you hire me, the person who architectures your Server-Side GTM container is the exact same person optimizing your daily Google and Meta ad spend.
Read full story & technical stack →[PLACEHOLDER: Client testimonial with permission — eCommerce Paid Ads & Server-Side CAPI engagement]
[PLACEHOLDER: Client testimonial with permission — Lead-Generation Offline Conversion Tracking engagement]
Three Ways to Work Together
Exact scope and investment are confirmed on our call after reviewing your current setup.
1. One-Time Tracking Setup
Complete GA4, Server-Side GTM, Stape/Cloudflare subdomain, Meta CAPI, and Consent Mode v2 build.
2. Tracking Setup + Ads Launch
Full server-side tracking overhaul followed by Google & Meta campaign restructuring and creative testing.
3. Monthly Growth Retainer
Ongoing Google & Meta Ads management, continuous server-side signal maintenance, and Looker reporting.
Frequently Asked Questions
Ready to Fix Your Tracking & Scale Profitably?
Request your 48-hour diagnostic audit or book a 30-minute strategy call to review your ad accounts live.
Configure your live scheduling URL and WhatsApp number here before launch: